Sports India

Big ideas can spring from seemingly innocuous situations. For instance, that the ThinkPad name was thought up during a coffee break at IBM in 1992, when one of the researchers took out a notepad from his pocket which bore the word THINK. This became the stimulus to devise one of the most successful modern contraptions.

When DNA was being conceptualised, one of the first decisions taken was to have different sections for the paper, including one for sports.

Conventional wisdom in such matters decreed that two pages for sport was very good, three extraordinary and four foolhardy. Six pages seemed utter madness. But the publishers were clear: Let’s break the rules.

In the year since we launched, DNA Sport has taken that advice more seriously than perhaps any other department in the paper, setting benchmarks that we believe will change the face of sports journalism in India.

And not just in the fact that almost every mainline paper in the country today has 5 or 6 pages dedicated to sports. We promise to break more rules.